Let me help you get high-quality leads & demos that convert into opportunities.
Not just running ads. The full picture, from auditing what's broken to building what generates results.
Most businesses choose between an agency, an in-house hire, or a freelancer. Here's what that actually means.
A clear process from day one. You always know what's happening, what's next, and why.
From startup founders to VP Marketing at global brands.
"Mantas helped our product team craft a messaging strategy, positioning and bring in the necessary demand that would help us validate and then scale new product lines."
"We got Mantas to help us with our paid marketing strategy and he really nailed it. If you're looking for marketing help, Mantas is your guy."
"I love his analytical mindset, never beating about the bush, always backing up decisions with the data, and always focusing on business objectives."
"Mantas is well-rounded, experienced marketer. He doubled our lead generation efforts and helped us establish a solid paid media strategy."
"I would not hesitate to recommend Mantas if you're looking for a reliable and knowledgeable paid media specialist."
"Mantas is extremely good at what he is doing, he has helped us achieve our marketing objectives within the set budget."
"A no-bullshit specialist who can setup, optimize and consult you for a very reasonable price. We saw results from the first month. Communication was super easy, no time wasted. Grab him, it's a great deal."
"Mantas is a smart and empathetic professional, and a highly skilled digital marketer. He acted as the fractional paid media lead, who independently yet collaboratively ran campaigns to sophisticated audiences in North America. He has a holistic understanding of best practices and benchmarks around performance marketing, and can use his deep knowledge to generate results. I highly recommend Mantas to anyone looking for a seasoned demand generation expert."
I'm Mantas, a paid media specialist who has run campaigns for companies ranging from early-stage startups to global brands like CleverTap, Whatagraph, and Loctax.
When you work with me, I manage your account personally. No account managers, no handoffs. Your account gets the attention it deserves.
Let's talk →Real opinions on paid media, shared publicly. No ghostwriter, no fluff.
Opinions, frameworks, and uncomfortable truths about B2B marketing. Also published on Substack.
People binge three hours of TV without checking their phones. The goldfish theory is a convenient excuse for bad creative.
StrategyA 0.03% conversion lift sounds like optimisation. Do the maths and it's one extra lead per quarter.
OpinionA wrapper around an OpenAI API, a Webflow landing page, and a seed round. No moat, no differentiation, just FOMO.
The questions buyers actually ask before reaching out.
A B2B paid media specialist plans, builds, and manages paid advertising campaigns across platforms like Google, LinkedIn, and Meta for businesses that sell to other businesses. The work covers strategy, tracking setup, campaign management, reporting, and ongoing optimisation. The goal is qualified leads, demos, and pipeline, not vanity metrics like impressions or clicks.
Google Search and YouTube, Meta (Facebook and Instagram), LinkedIn Ads, Microsoft / Bing Ads, Capterra, and ABM platforms. I also run LinkedIn Outreach campaigns. Channel choice depends on your ICP, sales cycle, and budget, not on what is fashionable.
B2B SaaS and tech companies, from early-stage startups to global brands. Past clients include CleverTap, Whatagraph, Loctax, Nestlé, Sage, PriceSpider, and others. The common thread is a long buyer journey, multi-touch attribution, and demos or qualified calls as the primary conversion.
With an agency you typically get slow communication, junior execution, and vague reporting wrapped in management fees. With me you work directly with one senior specialist who owns strategy, tracking, and execution end to end from day one. No account managers, no handoffs, no junior team learning on your account.
About one week. The audit reviews your live campaigns, conversion tracking (GTM, GA4, CRM integration), landing pages, and budget allocation. You get a clear assessment of what is working, where budget is leaking, and the highest-impact opportunities. The deliverable is findings you can act on, not a 40-page deck.
Most clients begin with a one-week audit, then move into ongoing campaign management on a monthly retainer. Some run defined projects instead, such as tracking rebuilds, account restructures, or channel launches. Every engagement is senior-level work done directly by me, not handed off to a junior team.
B2B SaaS and tech is my main focus because that is where most of my 10+ years and €10M+ of managed spend sits. I will consider other B2B work when the buyer journey and measurement constraints are similar: long sales cycles, multi-touch attribution, and demos or qualified calls as the primary conversion event.
It depends on your starting point. If tracking is broken, the first month is foundational and you will see cleaner reporting before you see lift. If tracking is sound, expect CAC and lead-quality improvements to start showing within 6-8 weeks as bidding signals stabilise and creative testing produces winners. If your goal is unrealistic for your budget, I will tell you up front rather than after three months.
Let's talk about your pipeline. No sales pitch, just an honest conversation about what paid media can do for your business.
Book a call Chat on LinkedIn